So, what exactly is PPC bully? Well, it is a web application that lets you to put in some keywords, and it will record the ads that show up for those keywords on Adwords.   Usually, if you are serious about setting setup a profitable campaign, you need to spend a ton of time checking out your competition. It is important to see what ads they have used, any of their keywords, what their landing page looks like, BUT… that takes too much time!

PPC Bully has a metric that it uses called the Profitability Index (PI).  This is just a simple number helps you figure out how long and how consistently an ad has been running for a keyword.  An ad that displays up all the time must be making money for whoever is running it.  It wouldn’t make sense to run an ad for so long otherwise.  Using PPC Bully’s slick interface, you can easily figure out the PI of all your keywords and you can use this value to determine the great keywords in your niche.  In addition, you will be able to take a look at the ad copy and landing pages they are using also.

Other tools fall short at this, because they don’t uncover everything, like PPC Bully does. Without studying the market at all, think of how great it would be to figure out exactly what products are selling and making others money. 

How about keywords? You know how time consuming it is to come up with a keyword list, then whittle it down to a smaller list of profitable keywords that you can do well with. You begin with several hundred keywords, and all that time you spend testing, is costing you big bucks. That’s a terrible waste of resources! It might cost you $25 just to figure out if a particular keyword is going to work or not. With PPC Bully, you can sort through the data it has gathered and have these great keywords show up right away.

I hope you enjoyed this PPC Bully Review.  If you do any pay per click marketing, you are going to love PPC Bully.  It costs only $49 a month which is a steal compared to its other competitors.  I have no doubt PPC Bully will pay for itself after your first PPC Campaign.

There are numerous ad spying tools out there.  Some are web based, while others are software applications that you download and run from your own computer.  All of them work off the same basic premise.  Ads that appear at the top of the search results consistently are more than likely to be profitable for that advertiser.  Who would be spending money for these top spots if they were losing money?  

By using an ad spying tool, you can automatically record and track what ads are being shown for specific keywords on a scheduled basis.  After the tool has collected data for a long enough period of time (10-14 days), you should be able to quickly discover which competitors are the most successful and for which keywords.  Once you have that info, you can examine the ad copy they are using along with their landing page.  As you can see, this knowledge can be very helpful for your own PPC campaign.

I’ve used several different ad spy tools myself, so let me share with you the advantages of each.

iSpionage – This is the most expensive tool of the group and will cost you about $75 a month to use.  It does offer several advantages however.  First of all, it is web based, so you can use it regardless if you are on a PC or Mac.  It is also project based, so it is very easy to scan keywords from several markets at a time.  Plus, not only does it support Google Adwords, but it also can scan competitors on Yahoo Search Marketing and MSN Adcenter.  

PPC Kahuna – This software is one of the main selling points of the PPC Kahuna pay per click training membership.  It is a windows desktop software and works on Google Adwords.  It is relatively easy to use and there are several videos on the site that show you different strategies for using the software.  What I like most about PPC Kahuna are its great filtering capabilities which helps pinpoint those profitable competitors extremely fast.  The software gets updated quite often, so expect its capabilities to increase in the future.

Affiliate Espionage – This is a cool little tool that has a whole host of competitive intelligence features.  It is also very affordable with a one time payment of $9.97. Since it is a Firefox extension, it supports all major platforms.  Affiliate Espionage tracks the ads that it sees as you make searches.  You can also input in your own keywords and have it scan during a certain time period. The extension supports the 3 major pay per click platforms (Google, Yahoo and MSN Adcenter) and it works by annotating the ads in your search results with useful data.  The disadvantage of this tool, is that all the information is not in one place, which makes it a little less convenient to find what you want than the first two tools.

Traffic Travis – This is a handy tool that any internet marketer should have.  It is a desktop software that you use on your own computer.  What’s more is that the program is totally free!  The Ad spy tool part of Traffic Travis is located in the PPC Analysis module. I would recommend that you try it first as new pay per click marketer.  It is limited to Adwords however, and it is not quite as easy to use as iSpionage or PPC Kahuna if you are tracking several campaigns at once.  

I’ve used all four of of these tools, and they all have their own pros and cons.  Ad spying tools are not a silver bullet for success, but you should definitely be use one.  If you are looking for something affordable, I would recommend trying either Traffic Travis or Affiliate Espionage.  Once you start making money from your PPC Campaigns, then you can graduate to the more expensive tools and launch more campaigns simultaneously.

PPC Bully 2 Preview

How can you succeed with pay per click marketing when you don’t have the same skills as the experts?  When you are competing against experienced pay per click marketers, then you need to give yourself some an edge.  This is where you will want to use a tool like PPC Bully 2, and in this review, I am going to show you how you will be able to use this tool to your advantage.

Setting up your own pay per click campaign requires spending a lot of time and money.  You first have to put a good amount of effort setting the campaign up, and then once everything is up and started, you need to spend more time and money optimizing things.  It takes at least a few days or so to weed out any bad keywords and figuring out the best ad copy before your campaign has even a chance of turning a profit.

Previously you could use a ad spy tool like Traffic Travis or even the current version of PPC Bully.  These are good tools that can save smart pay per click marketers a lot of time.  You can feed them your own set of keywords, and after a couple of weeks, you can analyze the results to discover which competitors are having success with them.  You can then use this information to create your own campaign using the same successful keywords and re-writing their ad copy.

These tools work very well, but there is one issue with them.  Who wants to wait all that time to get their results?  Well, with the new release of PPC Bully 2, it’s no longer necessary to wait.  With this new version, you get your results immediately!  Instead of waiting a couple of weeks to start up your pay per click campaign, you may be able to start one in less than a couple of hours.

The PPC Bully 2 database right now has over 2 million keywords, and over 100 million ads and counting.  As a member, you will be able to query this database in several different ways including by both keyword or destination url.  Searching by destination url is very powerful as that allows you to search by affiliate product, affiliate network, specific affiliates and more.  

So now if you want to promote the latest and greatest product on Clickbank, you can use PPC Bully 2 to immediately uncover the profitable keywords and ad copy for the product.  No more unnecessary keyword research, and no more keyword scanning.  That data is already available.  If you are direct linking to a product, you can probably have your campaign up in under an hour.  Who knew it could be that easy?

Using PPC Bully 2, you can now go up with the best affiliate marketers by taking advantage of their own experience.  Using this tool, your time and money spent on creating a campaign has now been reduced to a minimum.  Just search for successful campaigns and implement them yourself.  

If this review of PPC Bully 2.0 has excited you, make sure to take a look at the sales page and get your hands on the free PPC Bully Blueprint.  Also be sure to watch all the pre-launch videos.  The PPC Bully guys have done a great job explaining how everything works and you should be able to learn some new pay per click tactics from them as well.