So, what exactly is PPC bully? Well, it is a web application that lets you to put in some keywords, and it will record the ads that show up for those keywords on Adwords.   Usually, if you are serious about setting setup a profitable campaign, you need to spend a ton of time checking out your competition. It is important to see what ads they have used, any of their keywords, what their landing page looks like, BUT… that takes too much time!

PPC Bully has a metric that it uses called the Profitability Index (PI).  This is just a simple number helps you figure out how long and how consistently an ad has been running for a keyword.  An ad that displays up all the time must be making money for whoever is running it.  It wouldn’t make sense to run an ad for so long otherwise.  Using PPC Bully’s slick interface, you can easily figure out the PI of all your keywords and you can use this value to determine the great keywords in your niche.  In addition, you will be able to take a look at the ad copy and landing pages they are using also.

Other tools fall short at this, because they don’t uncover everything, like PPC Bully does. Without studying the market at all, think of how great it would be to figure out exactly what products are selling and making others money. 

How about keywords? You know how time consuming it is to come up with a keyword list, then whittle it down to a smaller list of profitable keywords that you can do well with. You begin with several hundred keywords, and all that time you spend testing, is costing you big bucks. That’s a terrible waste of resources! It might cost you $25 just to figure out if a particular keyword is going to work or not. With PPC Bully, you can sort through the data it has gathered and have these great keywords show up right away.

I hope you enjoyed this PPC Bully Review.  If you do any pay per click marketing, you are going to love PPC Bully.  It costs only $49 a month which is a steal compared to its other competitors.  I have no doubt PPC Bully will pay for itself after your first PPC Campaign.

In this PPC Bully review I will show you why I like to use a tool like PPC Bully.  PPC Bully is an ad spy tool that can perform a lot of this difficult work for you.  Just login to your PPC Bully account, start a new project and input in some targeted keywords.  PPC Bully will then start scanning your keywords and record which ads are showing up for them in the Google search results.  Let PPC Bully do its thing for at least a week or so, and then log back into your account and analyze the results.

Profitability-Indicator is the metric that PPC Bully uses to evaluate how profitable an ad is.  It is calculated using this formula:

PI = (Number of days ad seen * Percentage ad seen) / Number of days ad last seen

Using the PPC Bully interface, you can look at the results and determine exactly which ads have the highest PI.  These are the advertisers you want to base your own campaigns off of.  You will now have the knowledge of which keywords will be good to use and you should take a look at what kind of affiliate landing pages your competitors are using and develop one of your own.  If they are direct linking to an affiliate product, then you should be able to do the same.  If it seems like everyone is using a review type landing page, then you should also develop your own review site. 

PPC Bully also shows you the ads that each of these successful advertisers are using, so be sure to make note of this.  Writing interesting ad copy is useful because your ad CTR is one of the key aspects of a successful pay-per-click campaign.  A high click-through-rate will lower your CPC and your ads will rank higher in the results.  Don’t copy ads words for word, but instead utilize the good aspects from several successful ones to create your own unique ad.  By doing so, you may be able to get higher click-through rates than even your competitors are getting.

PPC Ad Spy Tools are a necessary part of any pay per click marketer’s toolbox and PPC Bully is one of the best.  It has an easy to learn interface and it will pay for itself after just a few uses.  The next version, PPC Bully 2 is actually set to launch on June 9th and it looks like it will offer some awesome new features.  Take the time to read more about it, as it looks like its going revolutionize how ppc ad spying tools work.