PPC Bully is an awesome tool to spy on your competitors PPC campaigns. Other PPC spy tools offer similar functionality, but PPC Bully does it a lot better so you might actually want to take a look.
So, what exactly is PPC bully? Well, it is a web application that lets you to put in some keywords, and it will record the ads that show up for those keywords on Adwords. Usually, if you are serious about setting setup a profitable campaign, you need to spend a ton of time checking out your competition. It is important to see what ads they have used, any of their keywords, what their landing page looks like, BUT… that takes too much time!
PPC Bully has a metric that it uses called the Profitability Index (PI). This is just a simple number helps you figure out how long and how consistently an ad has been running for a keyword. An ad that displays up all the time must be making money for whoever is running it. It wouldn’t make sense to run an ad for so long otherwise. Using PPC Bully’s slick interface, you can easily figure out the PI of all your keywords and you can use this value to determine the great keywords in your niche. In addition, you will be able to take a look at the ad copy and landing pages they are using also.
Other tools fall short at this, because they don’t uncover everything, like PPC Bully does. Without studying the market at all, think of how great it would be to figure out exactly what products are selling and making others money.
How about keywords? You know how time consuming it is to come up with a keyword list, then whittle it down to a smaller list of profitable keywords that you can do well with. You begin with several hundred keywords, and all that time you spend testing, is costing you big bucks. That’s a terrible waste of resources! It might cost you $25 just to figure out if a particular keyword is going to work or not. With PPC Bully, you can sort through the data it has gathered and have these great keywords show up right away.
I hope you enjoyed this PPC Bully Review. If you do any pay per click marketing, you are going to love PPC Bully. It costs only $49 a month which is a steal compared to its other competitors. I have no doubt PPC Bully will pay for itself after your first PPC Campaign.
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